Intl. Ed.
E-Commerce 13/e Hardcover - 2017
by Laudon, Traver
- New
- Paperback
International Edition
Description
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Details
- Title E-Commerce 13/e
- Author Laudon, Traver
- Binding Hardcover
- Edition INTERNATIONAL EDITION
- Condition New
- Pages 912
- Volumes 1
- Language ENG
- Publisher Pearson
- Date 2017
- Illustrated Yes
- Bookseller's Inventory # BI000002107
- ISBN 9780134601564 / 0134601564
- Weight 3.6 lbs (1.63 kg)
- Dimensions 10.1 x 8.3 x 1.4 in (25.65 x 21.08 x 3.56 cm)
- Library of Congress subjects Electronic commerce, Information technology
- Library of Congress Catalog Number 2016035789
- Dewey Decimal Code 658.872
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Summary
Understanding The Vast And Expanding Field of E-commerceLaudon’s E-commerce 2017: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios.In the Thirteenth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.