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Effective E-Mail Marketing : The Complete Guide to Creating Successful Campaigns
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Effective E-Mail Marketing : The Complete Guide to Creating Successful Campaigns Paperback - 2002

by Lewis, Herschell Gordon

  • Used

Description

AMACOM. Used - Good. Used book that is in clean, average condition without any missing pages.
Used - Good
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Details

  • Title Effective E-Mail Marketing : The Complete Guide to Creating Successful Campaigns
  • Author Lewis, Herschell Gordon
  • Binding Paperback
  • Edition First Printing
  • Condition Used - Good
  • Pages 304
  • Volumes 1
  • Language ENG
  • Publisher AMACOM, New York
  • Date May 2002
  • Bookseller's Inventory # 3529070-75
  • ISBN 9780814471470 / 0814471471
  • Weight 1.26 lbs (0.57 kg)
  • Dimensions 9.18 x 7.38 x 0.95 in (23.32 x 18.75 x 2.41 cm)
  • Library of Congress subjects Internet marketing, Electronic mail systems
  • Library of Congress Catalog Number 2002001933
  • Dewey Decimal Code 658.84

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First line

Let's start with a quick question: "How many different media do you need to personalize, adapt to individual groups, test price, determine whether straight text generates more response than a produced message, test message lenght, be able to read results within one or two days, test incentives, differentiate messages to business from messages to consumers, and provide hundreds of demographic splits?"

About the author

Herschell Gordon Lewis (Fort Lauderdale, FL) is the author of over two dozen books, including On The Art of Writing Copyand The Complete Advertising and Marketing Handbook. He is currently head of Lewis Enterprises, and is former chairman of Communicomp, a global full-service direct marketing service agency.