Electronic Commerce: A Managerial and Social Networks Perspective Paperback - 2016
by Turban, Efraim (Author)/ King, David (Author)/ Lee, Jae Kyu (Author)/ Liang, Ting-Peng (Author)/ Turban, Deborrah C. (Author)
- New
- Paperback
Description
Standard delivery: 14 to 21 days
Details
- Title Electronic Commerce: A Managerial and Social Networks Perspective
- Author Turban, Efraim (Author)/ King, David (Author)/ Lee, Jae Kyu (Author)/ Liang, Ting-Peng (Author)/ Turban, Deborrah C. (Author)
- Binding Paperback
- Condition New
- Pages 791
- Volumes 1
- Language ENG
- Publisher Springer
- Date 2016
- Bookseller's Inventory # 1-3319362704
- ISBN 9783319362700 / 3319362704
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Themes
- Aspects (Academic): Business Aspects
- Dewey Decimal Code 658.872
About Revaluation Books Devon, United Kingdom
General bookseller of both fiction and non-fiction.
From the rear cover
Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided.
Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations.
In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.