Skip to content

Emotional Branding

Emotional Branding Paperback - 2010

by Marc Gobe

  • Used
  • very good
  • Paperback

A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. 40 illustrations.

Description

Allworth. Very Good. 22.9 x 15 x 2.8 centimetres (0.3. Paperback. 2010. 352 pages.<br>Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The 10 Commandments of Emotional Branding have become a new benchmark for marketing and creative professionals, emotional branding has become a coined ... .
Used - Very Good
NZ$9.00
NZ$37.00 Shipping to USA
Standard delivery: 11 to 25 days
More Shipping Options
Ships from bookexpress.co.nz (Greater Wellington, New Zealand)
The BIBLIO Guarantee | Ask Seller a Question

Details

  • Title Emotional Branding
  • Author Marc Gobe
  • Binding Paperback
  • Edition Updated and Revi
  • Condition Used - Very Good
  • Pages 352
  • Volumes 1
  • Language ENG
  • Publisher Allworth
  • Date 2010
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index, Price on Product - Canadian, Table of Contents
  • Bookseller's Inventory # 2332aq
  • ISBN 9781581156720 / 1581156723
  • Weight 0.95 lbs (0.43 kg)
  • Dimensions 9 x 5.9 x 1.1 in (22.86 x 14.99 x 2.79 cm)
  • Library of Congress subjects Branding (Marketing), Consumers' preferences
  • Library of Congress Catalog Number 2009037541
  • Dewey Decimal Code 658.827

About bookexpress.co.nz Greater Wellington, New Zealand

Biblio member since 2022
Seller rating: This seller has earned a 4 of 5 Stars rating from Biblio customers.

Book Express Ltd is a new small used bookseller located in Wellington, New Zealand. Our goal is to provide a great buying experience to people who want quality books at reasonable prices. We are keen to buy good condition books for cash.

Terms of Sale: 30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

Browse books from bookexpress.co.nz

From the publisher

Marc Gobé is the co-founder and former CEO of Desgrippes Gobé, one of the top 10 branding firms in the world. He is now the President of Emotional Branding LLC, a NY-based experiemental think tank and consulting firm. Designer, photographer, filmmaker, respected author, and sought after public speaker, Gobé focuses on connecting brands emotionally with people in a positive way. Marc Gobé has received numerous design awards from publications and institutions including ID magazine, Interiors, Graphis, VM+SD, the Brand Design Association, the Art Directors Club, and Clio. He is a member of the exclusive world-class network of Vantage Marketplace LLC, a subsidiary of Goldman Sachs. Marc has been profiled in and has written articles for most leading international media brands in North and South America, Europe, and Asia. He is a regular design columnist on BusinessWeek.com. Gobé is the author of three previous books with Allworth Press, Emotional Branding (2001), Citizen Brand (2002), and Brandjam (2007).

Categories

Media reviews

“Worth more than a whole shelf of business books.” -Design Management Journal

Citations

  • Publisher's Weekly Annex, 02/15/2010, Page 0
  • Reference and Research Bk News, 05/01/2010, Page 109

About the author

Marc Gob is the founder, chairman, and CEO of Desgrippes Gobe, one of the world's top ten brand image creation firms. His previous books are Emotional Branding, reviewed and revered around the world, and Citizen Brand. Gob, the winner of several international design awards, lives in New York City.

Hang on… we’re fetching the requested page.