Details
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Title
Emotional Branding: The New Paradigm for Connecting Brands to People
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Author
Marc Gobe
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Binding
Hardcover
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Edition
1st
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Condition
UsedGood
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Pages
319
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Volumes
1
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Language
ENG
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Publisher
Allworth Press, New York, New York, U.S.A.
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Date
January 15, 2001
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Illustrated
Yes
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Bookseller's Inventory #
4WILKM00K2BJ
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ISBN
9781581150780 / 1581150784
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Weight
1.4 lbs (0.64 kg)
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Dimensions
9.46 x 6.16 x 1 in (24.03 x 15.65 x 2.54 cm)
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Library of Congress subjects
Branding (Marketing), Consumers' preferences
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Library of Congress Catalog Number
00053428
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Dewey Decimal Code
658.827
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From the publisher
Marc Gobé is President, Chief Executive Officer, and Executive Creative Director of d/g* worldwide (www.dga.com), one of the world's top ten brand image creation firms specializing in award winning identity, product, packaging, retail, and Web design. Over the past twenty-five years, he has created breakthrough, emotion-driven brand design strategies for clients such as Coca-Cola, IBM, Victoria's Secret, Ann Taylor, Sears, Godiva, Saks, Reebok, Versace, Lancôme, Starbucks, and Gillette. He serves on the board of the Brand Design Association, has taught at the prestigious Ecole Superieure de Dessin Industriel, in Paris, and regularly speaks at Columbia University and at conferences worldwide on marketing and design. He lives in New York City.
First line
have become more valuable than tangible assets. The traditional supply/demand economic models are being completely reevaluated.
About the author
Marc Gobe is President, Chief Executive Officer, and Executive Creative Director of d/g* worldwide (www.dga.com), one of the world's top ten brand image creation firms specializing in award winning identity, product, packaging, retail, and Web design. Over the past twenty-five years, he has created breakthrough, emotion-driven brand design strategies for clients such as Coca-Cola, IBM, Victoria's Secret, Ann Taylor, Sears, Godiva, Saks, Reebok, Versace, Lancome, Starbucks, and Gillette. He serves on the board of the Brand Design Association, has taught at the prestigious Ecole Superieure de Dessin Industriel, in Paris, and regularly speaks at Columbia University and at conferences worldwide on marketing and design. He lives in New York City.