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Empathetic Marketing:   How to Satisfy the 6 Core Emotional Needs of Your
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Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers Hardcover - 2012

by Ingwer, M

  • Used
  • Hardcover
  • first

Description

New York: Palgrave Macmillan. Fine in Fine dust jacket. 2012. First Edition. Hardcover. 023034027X . Clean, pristine, gift quality! Fast shipping, with tracking number provided. ; 9.40 X 6.10 X 1 inches; 235 pages .
Used - Fine in Fine dust jacket
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Details

  • Title Empathetic Marketing: How to Satisfy the 6 Core Emotional Needs of Your Customers
  • Author Ingwer, M
  • Binding Hardcover
  • Edition First Edition
  • Condition Used - Fine in Fine dust jacket
  • Pages 235
  • Volumes 1
  • Language ENG
  • Publisher Palgrave Macmillan, New York
  • Date 2012
  • Features Bibliography, Dust Cover, Index, Table of Contents
  • Bookseller's Inventory # 38524
  • ISBN 9780230340275 / 023034027X
  • Weight 1.05 lbs (0.48 kg)
  • Dimensions 9.1 x 6.2 x 0.8 in (23.11 x 15.75 x 2.03 cm)
  • Library of Congress subjects Consumer behavior, Consumer satisfaction
  • Library of Congress Catalog Number 2011041705
  • Dewey Decimal Code 658.834

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About the author

MARK INGWER Founder and managing partner of an international market research firm, Insight Consulting Group. His consulting work has been featured in Business Week, New York Times, Crain's, Brandweek, Chicago Tribune, Chicago Sun-Times, Admap, Bloomberg Markets, Product Management Today, Marketing News, and Advertising Age. He is a former Adjunct Professor at Northwestern Kellogg School of Management, USA.