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Empathetic Marketing : How to Satisfy the 6 Core Emotional Needs of Your

Empathetic Marketing : How to Satisfy the 6 Core Emotional Needs of Your Customers Hardcover - 2012

by Mark Ingwer

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  • Hardcover

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Palgrave Macmillan, 2012. Hardcover. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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About the author

MARK INGWER Founder and managing partner of an international market research firm, Insight Consulting Group. His consulting work has been featured in Business Week, New York Times, Crain's, Brandweek, Chicago Tribune, Chicago Sun-Times, Admap, Bloomberg Markets, Product Management Today, Marketing News, and Advertising Age. He is a former Adjunct Professor at Northwestern Kellogg School of Management, USA.