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Empathetic Marketing : How to Satisfy the 6 Core Emotional Needs of Your

Empathetic Marketing : How to Satisfy the 6 Core Emotional Needs of Your Customers Hardcover - 2012

by Mark Ingwer

  • Used
  • Good
  • Hardcover

Description

Palgrave Macmillan, 2012. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Details

  • Title Empathetic Marketing : How to Satisfy the 6 Core Emotional Needs of Your Customers
  • Author Mark Ingwer
  • Binding Hardcover
  • Condition Used - Good
  • Pages 235
  • Volumes 1
  • Language ENG
  • Publisher Palgrave Macmillan
  • Date 2012
  • Features Bibliography, Dust Cover, Index, Table of Contents
  • Bookseller's Inventory # G023034027XI3N00
  • ISBN 9780230340275 / 023034027X
  • Weight 1.05 lbs (0.48 kg)
  • Dimensions 9.1 x 6.2 x 0.8 in (23.11 x 15.75 x 2.03 cm)
  • Library of Congress subjects Consumer behavior, Consumer satisfaction
  • Library of Congress Catalog Number 2011041705
  • Dewey Decimal Code 658.834

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About the author

MARK INGWER Founder and managing partner of an international market research firm, Insight Consulting Group. His consulting work has been featured in Business Week, New York Times, Crain's, Brandweek, Chicago Tribune, Chicago Sun-Times, Admap, Bloomberg Markets, Product Management Today, Marketing News, and Advertising Age. He is a former Adjunct Professor at Northwestern Kellogg School of Management, USA.