Employer Brand Management Hardback - 2014 - 1st Edition
by Mosley, Richard (People in Business, UK)
- New
- Hardcover
Description
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Details
- Title Employer Brand Management
- Author Mosley, Richard (People in Business, UK)
- Binding Hardback
- Edition number 1st
- Edition 1
- Condition New
- Pages 316
- Volumes 1
- Language ENG
- Publisher Wiley
- Date 2014-10-20
- Features Bibliography, Index
- Bookseller's Inventory # ria9781118898529_inp
- ISBN 9781118898529 / 1118898524
- Weight 1.3 lbs (0.59 kg)
- Dimensions 9 x 6.1 x 0.9 in (22.86 x 15.49 x 2.29 cm)
- Library of Congress subjects Corporate culture, Personnel management
- Library of Congress Catalog Number 2014020560
- Dewey Decimal Code 658.3
From the jacket flap
The organizations that are recognized around the world for being great employers seldom if ever achieve this status by accident. They apply the same rigour and discipline to managing their employer brand reputations and experience as they devote to their customer and consumer brands.
You can judge a company by the people that it keeps. Great companies attract and keep great talent. Talented people choose to come and choose to stay because they feel their pay and opportunities are better than any other organization they might consider. But for the best companies, there is also an X factor. In the same way that leading companies strive to deliver uniquely valuable products and services, they also seek to shape a distinctive organizational culture and brand identity.
Drawing on numerous case study examples this book provides step by step guidance on how you can identify these X factor qualities and translate them into a clear, compelling and distinctive employment proposition. It also demonstrates how the practice of employer brand management can help you maximize the effectiveness of your recruitment marketing, internal communication and people management.
The leading employers featured in this book include case studies and best practice illustrations from: Accenture, Ahold, Allianz, Amazon, Apple, BP, Coca-Cola, Daimler, Deloitte, Deutsche Bank, Ernst & Young, ESPN, Facebook, Ferrero, Google, GSK, Guardian Media Group, HP, HSBC, Innocent, InterContinental Hotels group (IHG), Johnson & Johnson, JP Morgan, JTI, The LEGO Group, L'Oreal, McDonald's, McKesson, McKinsey, Met Life, Microsoft, Monsanto, NASA, Netflix, Nike, PepsiCo, Philips, P&G, RBS, Roche, Santander, SGS, Siemens, Southwest Airlines, Thales, Unilever, Walmart and Zappos.
