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Endless Propaganda : The Advertising of Public Goods
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Endless Propaganda : The Advertising of Public Goods Paperback - 2000

by Rutherford, Paul

  • Used

Description

University of Toronto Press. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Used - Very Good
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Details

  • Title Endless Propaganda : The Advertising of Public Goods
  • Author Rutherford, Paul
  • Binding Paperback
  • Edition First Edition
  • Condition Used - Very Good
  • Pages 400
  • Volumes 1
  • Language ENG
  • Publisher University of Toronto Press, Toronto, ON, Canada
  • Date 2000-05-03
  • Bookseller's Inventory # 18171554-6
  • ISBN 9780802083012 / 0802083013
  • Weight 1.35 lbs (0.61 kg)
  • Dimensions 9.12 x 6.06 x 0.96 in (23.16 x 15.39 x 2.44 cm)
  • Library of Congress subjects Social marketing - United States, Advocacy advertising - United States
  • Library of Congress Catalog Number 00702959
  • Dewey Decimal Code 659

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From the publisher

Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "public good" on everything from milk to family values. Surveying over 10,000 advertisements from the past 40 years, "Endless Propaganda" underscores the presence of advertising rhetoric, even in the context of apparently non-partisan collective health issues such as cancer.

The public sphere, argues Paul Rutherford, has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behaviour, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one simple way to understand the transformation that democracy has undergone because of this phenomenon, the author introduces and applies the cultural theories of several important philosophers: Habermas, Gramsci, Foucault, Ricoeur, and Baudrillard. The reader is thus given the necessary tools to critically examine the examples at hand and many others that exist beyond the pages of this study.

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