Skip to content

Endless Propaganda : The Advertising of Public Goods
Stock Photo: Cover May Be Different

Endless Propaganda : The Advertising of Public Goods Paperback - 2000

by Rutherford, Paul

  • Used

Description

University of Toronto Press. Used - Good. Used book that is in clean, average condition without any missing pages.
Used - Good
NZ$12.04
FREE Shipping to USA Standard delivery: 4 to 8 days
More Shipping Options
Ships from Better World Books (Indiana, United States)
The BIBLIO Guarantee | Ask Seller a Question

Details

  • Title Endless Propaganda : The Advertising of Public Goods
  • Author Rutherford, Paul
  • Binding Paperback
  • Edition First Edition
  • Condition Used - Good
  • Pages 400
  • Volumes 1
  • Language ENG
  • Publisher University of Toronto Press, Toronto, ON, Canada
  • Date 2000-05-03
  • Bookseller's Inventory # 923104-6
  • ISBN 9780802083012 / 0802083013
  • Weight 1.35 lbs (0.61 kg)
  • Dimensions 9.12 x 6.06 x 0.96 in (23.16 x 15.39 x 2.44 cm)
  • Library of Congress subjects Social marketing - United States, Advocacy advertising - United States
  • Library of Congress Catalog Number 00702959
  • Dewey Decimal Code 659

About Better World Books Indiana, United States

Biblio member since 2005
Seller rating: This seller has earned a 5 of 5 Stars rating from Biblio customers.

Better World Books is the world's leading socially conscious online bookseller and has sold over 100 million books. Each sale generates funds for global literacy and education initiatives. We offer low prices, fast shipping, and have a 100% money back guarantee, if you are not completely satisfied.

Terms of Sale:

Better World Books wants every single one of its customers to be happy with their purchase. If you are not satisfied your purchase or simply find out that it was not the book you were looking for, please e-mail us at: help@betterworldbooks.com. We will get back to you as soon as possible with directions on how to return the book to our warehouse. Please keep in mind that because we deal mostly in used books, any extra components, such as CDs or access codes, are usually not included. CDs: If the book does include a CD, it will be noted in the book's description ("With CD!"). Otherwise, there is no CD included, even if the term is used in the book's title. Access Codes: Unless the book is described as "New," please assume that the book does *not* have an access code.

Browse books from Better World Books

From the publisher

Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "public good" on everything from milk to family values. Surveying over 10,000 advertisements from the past 40 years, "Endless Propaganda" underscores the presence of advertising rhetoric, even in the context of apparently non-partisan collective health issues such as cancer.

The public sphere, argues Paul Rutherford, has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behaviour, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one simple way to understand the transformation that democracy has undergone because of this phenomenon, the author introduces and applies the cultural theories of several important philosophers: Habermas, Gramsci, Foucault, Ricoeur, and Baudrillard. The reader is thus given the necessary tools to critically examine the examples at hand and many others that exist beyond the pages of this study.

Hang on… we’re fetching the requested page.