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Essential McLuhan
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Essential McLuhan Hard cover - 1997

by Eric McLuhan

  • New
  • Hardcover

Description

Hard Cover. New. New Book; Fast Shipping from UK; Not signed; Not First Edition; Brings together the key writings of Marshall McLuhan. In a communications environment transformed by the rapid spread of electronic media, McLuhans insights are fresher and even more applicable than when first written.
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Details

  • Title Essential McLuhan
  • Author Eric McLuhan
  • Binding Hard Cover
  • Condition New
  • Pages 414
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date 1997-06-05
  • Features Bibliography
  • Bookseller's Inventory # ria9780415162449_pod
  • ISBN 9780415162449 / 0415162440
  • Weight 1.67 lbs (0.76 kg)
  • Dimensions 9.21 x 6.14 x 0.94 in (23.39 x 15.60 x 2.39 cm)
  • Reading level 1330
  • Dewey Decimal Code 302.23

From the publisher

Essential McLuhan brings together in one concise volume key writings by Marshall McLuhan, the hugely influential guru of the mass media. Today, in a communications environment transformed by the rapid spread of electronic media, McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world in the 1960s. A whole new generation is turning to his work to understand a global village made real by the coming of the information superhighway.
This comprehensive collection includes extracts from McLuhan's famous books Understanding Media and The Gutenberg Galaxy, as well as selections from his other books, articles, correspondence, interviews and published speeches. There is also a 'sourcebook' of key quotations drawn from the whole body of McLuhan's work, and a full bibliography of writings by and about McLuhan.

First line

A few months ago an American army officer wrote for Printer's Ink from Italy.