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Essentials of Marketing : A Global-Managerial Approach Hardcover - 1993
by McCarthy, E. Jerome, Jr.; William D. Perreault
- Used
- very good
- Hardcover
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Details
- Title Essentials of Marketing : A Global-Managerial Approach
- Author McCarthy, E. Jerome, Jr.; William D. Perreault
- Binding Hardcover
- Edition 6th
- Condition Used - Very Good
- Pages 552
- Volumes 1
- Language ENG
- Publisher McGraw-Hill Higher Education, Burr Ridge, IL, U.S.A.
- Date 1993
- Bookseller's Inventory # G0256127468I4N00
- ISBN 9780256127461 / 0256127468
- Library of Congress subjects Marketing
- Library of Congress Catalog Number 93029973
- Dewey Decimal Code 658.8
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