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Eveolution: The Eight Truths of Marketing to Women
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Eveolution: The Eight Truths of Marketing to Women Hard cover - 2000

by Popcorn, Faith and Marigold, Lys

  • Used
  • Hardcover

Description

Hyperion Books, 2000. Hard cover. Fine in fine dust jacket. Sewn binding. Cloth over boards. With dust jacket. 368 p. Audience: General/trade.
Used - Fine in fine dust jacket
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Details

  • Title Eveolution: The Eight Truths of Marketing to Women
  • Author Popcorn, Faith and Marigold, Lys
  • Binding Hard cover
  • Edition First Edition
  • Condition Used - Fine in fine dust jacket
  • Pages 368
  • Volumes 1
  • Language ENG
  • Publisher Hyperion Books, New York
  • Date 2000
  • Bookseller's Inventory # Alibris_0018864
  • ISBN 9780786865239 / 0786865237
  • Weight 1.25 lbs (0.57 kg)
  • Dimensions 9.5 x 6.25 x 1 in (24.13 x 15.88 x 2.54 cm)
  • Ages 18 to UP years
  • Grade levels 13 - UP
  • Library of Congress subjects Women - United States - Attitudes, Women consumers - United States
  • Library of Congress Catalog Number 00020983
  • Dewey Decimal Code 658.834

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First line

When it comes to women, we all know it's time to forget pink think.

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About the author

Faith Popcorn is an acknowledged top forecaster of consumer trends, and a key advisor to many Fortune 500 companies. She is the founder of Faith Popcorn's BrainReserve, a New York-based marketing consultancy whose clients include Bell Atlantic, BMW, Cigna, GE Capital, Hasbro, IBM, Lipton, McDonald's, Nabisco, and Procter & Gamble. She is also the author of the national bestseller The Popcorn Report and co-author of the national bestseller Clicking. An internationally known speaker on consumer trends, Popcorn lives in New York City and Wainscott, NY, with her daughter, g.g. Lys Marigold was BrainReserve's Creative Director for twelve years and is the mother of five-year-old Sky Qi. She co-created The Popcorn Report and co-authored Clicking. When she's not winging the globe from Petra, Jordan, to Beirut, Lebanon, to Istanbul, Turkey, to Shanghai, China, fulfilling her passion for archaeology and travel, she resides in East Hampton, NY, and occasionally New York City. She's currently at work on three books: Ancient Games, The Art of Change, and The Homelife of Slugs.