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Everything Is Obvious: Why Common Sense Fails
Stock Photo: Cover May Be Different

Everything Is Obvious: Why Common Sense Fails Paperback - 2012

by Watts, D. J

  • Used
  • Paperback

Description

Atlantic Books, 2012. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9781848872165
Used: See description
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Details

  • Title Everything Is Obvious: Why Common Sense Fails
  • Author Watts, D. J
  • Binding Paperback
  • Edition International Ed
  • Pages 335
  • Volumes 1
  • Language ENG
  • Publisher Atlantic Books
  • Date 2012
  • Bookseller's Inventory # 9204227
  • ISBN 9781848872165 / 184887216X
  • Weight 0.7 lbs (0.32 kg)
  • Dimensions 7.7 x 5 x 1.1 in (19.56 x 12.70 x 2.79 cm)

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Summary

From one of the world's most influential and cited sociologists, Everything is Obvious reveals how variable is human common sense and how, as individuals, societies and businesses, we delude ourselves into thinking we can know the future.Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? And does higher pay incentivize people to work harder? If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life-explanations that seem obvious once we know the answer-are less useful than they seem. Watts shows how commonsense reasoning and history conspire to mislead us into thinking that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. Only by understanding how and when common sense fails can we improve how we plan for the future, as well as understand the present-an argument that has important implications in politics, business, marketing, and even everyday life.

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