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The Experience Economy, With a New Preface by the Authors: Competing for
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The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money Hardcover - 2019

by Pine II, B. Joseph; Gilmore, James H

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Harvard Business Review Press, 2019-12-10. Hardcover. Like New.
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About the author

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity: What Consumers Really Want. Pine, who also wrote Mass Customization: The New Frontier in Business Competition, is a Senior Fellow with the Design Futures Council and a Lecturer in Columbia University's Master's Program in Technology Management. Gilmore is an Assistant Professor of Design and Innovation at the Weatherhead School of Management at Case Western Reserve University and a Batten Fellow at the University of Virginia's Darden School of Business.

You can visit the authors at:
strategichorizons.com/
linkedin.com/in/joepine
en.wikipedia.org/wiki/B._Joseph_Pine_II