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The Experience Economy: Work Is Theater & Every Business a Stage
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The Experience Economy: Work Is Theater & Every Business a Stage Hardcover - 1999

by B. Joseph Pine II, James H. Gilmore

  • Used

With "The Experience Economy", the authors raise the curtain on competitive pricing strategies and reveal that businesses are missing their best opportunity for providing consumers with what they truly want: an experience.

Description

Harvard Business School Press. Used - Good. Good condition. Good dust jacket. Writing inside.
Used - Good
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Details

  • Title The Experience Economy: Work Is Theater & Every Business a Stage
  • Author B. Joseph Pine II, James H. Gilmore
  • Binding Hardcover
  • Edition 1st
  • Condition Used - Good
  • Pages 272
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business School Press, Boston, Massachusetts, U.S.A.
  • Date April 1999
  • Illustrated Yes
  • Features Dust Cover, Illustrated, Index, Table of Contents
  • Bookseller's Inventory # N16K-00284
  • ISBN 9780875848198 / 0875848192
  • Weight 1.21 lbs (0.55 kg)
  • Dimensions 9.4 x 6.38 x 1 in (23.88 x 16.21 x 2.54 cm)
  • Themes
    • Theometrics: Secular
  • Library of Congress subjects Customer services, Product management
  • Library of Congress Catalog Number 98033202
  • Dewey Decimal Code 658.56

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Citations

  • Business Connections, 09/01/1999, Page 16
  • Foreword, 06/01/1999, Page 52
  • Time, 03/24/2008, Page 53

About the author

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Aurora, Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of The Experience Economy and Authenticity.

Pine, who also wrote Mass Customization, is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he cofounded.

Gilmore is also a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.

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