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The Experience Economy: Work Is Theater & Every Business a Stage
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The Experience Economy: Work Is Theater & Every Business a Stage Hardcover - 1999

by B. Joseph Pine, James H. Gilmore

  • Used

With "The Experience Economy", the authors raise the curtain on competitive pricing strategies and reveal that businesses are missing their best opportunity for providing consumers with what they truly want: an experience.

Description

Harvard Business School Press. Used - Very Good. . . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
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Details

  • Title The Experience Economy: Work Is Theater & Every Business a Stage
  • Author B. Joseph Pine, James H. Gilmore
  • Binding Hardcover
  • Edition 1st
  • Condition Used - Very Good
  • Pages 272
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business School Press, Boston, Massachusetts, U.S.A.
  • Date April 1999
  • Illustrated Yes
  • Features Dust Cover, Illustrated, Index, Table of Contents
  • Bookseller's Inventory # WAL-J-3d-002278
  • ISBN 9780875848198 / 0875848192
  • Weight 1.21 lbs (0.55 kg)
  • Dimensions 9.4 x 6.38 x 1 in (23.88 x 16.21 x 2.54 cm)
  • Themes
    • Theometrics: Secular
  • Library of Congress subjects Customer services, Product management
  • Library of Congress Catalog Number 98033202
  • Dewey Decimal Code 658.56

About More Than Words Inc. Massachusetts, United States

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More Than Words empowers youth who are in foster care, court-involved, homeless or out of school to take charge of their lives by taking charge of a business. MTW believes that when system-involved youth are challenged with authentic and increasing responsibilities in a business setting, and are given high expectations and a culture of support, they can and will address personal barriers to success, create concrete action plans for their lives, and become contributing members of society. More Than Words began as an online bookselling training program for youth in DCF custody in 2004 and opened its vibrant bookstore on Moody St in Waltham in 2005 and added its Starbucks coffee bar in 2008. MTW replicated its model in the South End of Boston in 2011, thereby doubling the number of youth served annually.

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COMMODITIZED. No company wants that word applied to its goods or services.

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Citations

  • Business Connections, 09/01/1999, Page 16
  • Foreword, 06/01/1999, Page 52
  • Time, 03/24/2008, Page 53

About the author

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Aurora, Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of The Experience Economy and Authenticity.

Pine, who also wrote Mass Customization, is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he cofounded.

Gilmore is also a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.