The Experience Economy : Work Is Theatre and Every Business a Stage Hardcover - 1999
by James H. Gilmore; Pine, B. Joseph, II
- Used
- Hardcover
With "The Experience Economy", the authors raise the curtain on competitive pricing strategies and reveal that businesses are missing their best opportunity for providing consumers with what they truly want: an experience.
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Details
- Title The Experience Economy : Work Is Theatre and Every Business a Stage
- Author James H. Gilmore; Pine, B. Joseph, II
- Binding Hardcover
- Edition 1st
- Condition New
- Pages 272
- Volumes 1
- Language ENG
- Publisher Harvard Business Review Press, Boston, Massachusetts, U.S.A.
- Date 1999
- Illustrated Yes
- Features Dust Cover, Illustrated, Index, Table of Contents
- Bookseller's Inventory # G0875848192I2N00
- ISBN 9780875848198 / 0875848192
- Weight 1.21 lbs (0.55 kg)
- Dimensions 9.4 x 6.38 x 1 in (23.88 x 16.21 x 2.54 cm)
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Themes
- Theometrics: Secular
- Library of Congress subjects Customer services, Product management
- Library of Congress Catalog Number 98033202
- Dewey Decimal Code 658.56
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Citations
- Business Connections, 09/01/1999, Page 16
- Foreword, 06/01/1999, Page 52
- Time, 03/24/2008, Page 53