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The Fall of Advertising and the Rise of PR Papeback -
by Laura Ries Al Ries
- New
World-renowned marketing strategists and bestselling authors Al and Laura Ries usher in "The Public Relations Era," dramatizing the dominance of PR over advertising.
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Details
- Title The Fall of Advertising and the Rise of PR
- Author Laura Ries Al Ries
- Binding Papeback
- Edition Edition Unstated
- Condition New
- Pages 295
- Volumes 1
- Language ENG
- Publisher Harper Collins Publishers , New York, New York, U.S.A.
- Date pp. 320
- Illustrated Yes
- Features Illustrated, Index, Table of Contents
- Bookseller's Inventory # 6632074
- ISBN 9780060081997 / 0060081996
- Weight 0.6 lbs (0.27 kg)
- Dimensions 8 x 5.34 x 0.8 in (20.32 x 13.56 x 2.03 cm)
- Library of Congress subjects Advertising, Brand name products
- Library of Congress Catalog Number 2002023294
- Dewey Decimal Code 659
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