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The Fall of Advertising and the Rise of PR Hardcover - 2002
by Ries, Al; Ries, Laura
- New
- Hardcover
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Details
- Title The Fall of Advertising and the Rise of PR
- Author Ries, Al; Ries, Laura
- Binding Hardcover
- Edition First Edition
- Condition New
- Pages 320
- Volumes 1
- Language ENG
- Publisher Harper Business, New York
- Date 2002-08-20
- Illustrated Yes
- Bookseller's Inventory # Q-0060081988
- ISBN 9780060081980 / 0060081988
- Weight 1.03 lbs (0.47 kg)
- Dimensions 8.25 x 5.5 x 1.05 in (20.96 x 13.97 x 2.67 cm)
- Library of Congress subjects Advertising, Brand name products
- Library of Congress Catalog Number 2002023294
- Dewey Decimal Code 659
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