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The Fall of Advertising and the Rise of PR
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The Fall of Advertising and the Rise of PR Paperback - 2004

by Ries, Al; Ries, Laura

  • Used
  • Paperback

World-renowned marketing strategists and bestselling authors Al and Laura Ries usher in "The Public Relations Era," dramatizing the dominance of PR over advertising.

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Description

Harper Business, 2004-05-11. Paperback. Like New.
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Details

  • Title The Fall of Advertising and the Rise of PR
  • Author Ries, Al; Ries, Laura
  • Binding Paperback
  • Edition Edition Unstated
  • Condition New
  • Pages 295
  • Volumes 1
  • Language ENG
  • Publisher Harper Business, New York, New York, U.S.A.
  • Date 2004-05-11
  • Illustrated Yes
  • Features Illustrated, Index, Table of Contents
  • Bookseller's Inventory # 0060081996_used
  • ISBN 9780060081997 / 0060081996
  • Weight 0.6 lbs (0.27 kg)
  • Dimensions 8 x 5.34 x 0.8 in (20.32 x 13.56 x 2.03 cm)
  • Library of Congress subjects Advertising, Brand name products
  • Library of Congress Catalog Number 2002023294
  • Dewey Decimal Code 659

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