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The Fall of Advertising and the Rise of PR Paperback - 2004
by Ries, Al, Ries, Laura
- Used
World-renowned marketing strategists and bestselling authors Al and Laura Ries usher in "The Public Relations Era," dramatizing the dominance of PR over advertising.
Description
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About Wonder Book Maryland, United States
With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children\'s paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost \"in the stacks\" for as long as they wish. In 2002 USAToday recognized us as \"1 of 10 Great Old Bookstores\", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan.
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Details
- Title The Fall of Advertising and the Rise of PR
- Author Ries, Al, Ries, Laura
- Binding Paperback
- Edition Edition Unstated
- Condition New
- Pages 295
- Volumes 1
- Language ENG
- Publisher Harper Business, New York, New York, U.S.A.
- Date 2004-05-11
- Illustrated Yes
- Features Illustrated, Index, Table of Contents
- Bookseller's Inventory # N18J-02046
- ISBN 9780060081997 / 0060081996
- Weight 0.6 lbs (0.27 kg)
- Dimensions 8 x 5.34 x 0.8 in (20.32 x 13.56 x 2.03 cm)
- Library of Congress subjects Advertising, Brand name products
- Library of Congress Catalog Number 2002023294
- Dewey Decimal Code 659