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The Fall of Advertising and the Rise of PR Paperback - 2004
by Ries, Al
- New
World-renowned marketing strategists and bestselling authors Al and Laura Ries usher in "The Public Relations Era," dramatizing the dominance of PR over advertising.
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Details
- Title The Fall of Advertising and the Rise of PR
- Author Ries, Al
- Binding Paperback
- Edition Edition Unstated
- Condition New
- Pages 295
- Volumes 1
- Language ENG
- Publisher HARPER BUSINESS, New York, New York, U.S.A.
- Date 2004-05-11
- Illustrated Yes
- Features Illustrated, Index, Table of Contents
- Bookseller's Inventory # ING9780060081997
- ISBN 9780060081997 / 0060081996
- Weight 0.6 lbs (0.27 kg)
- Dimensions 8 x 5.34 x 0.8 in (20.32 x 13.56 x 2.03 cm)
- Library of Congress subjects Advertising, Brand name products
- Library of Congress Catalog Number 2002023294
- Dewey Decimal Code 659
About Russell Books Ltd British Columbia, Canada
Biblio member since 2006
Family owned and operated since 1961. Located in Downtown Victoria selling new, used, and remainder titles in all categories. We also have an extensive selection of Journals, cards and calendars.
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