Fashion is the News: Apparel Arts Paperback -

Turin: Gruppo GFT, (1989) First edition. Folio (28 x 35 cm); three volumes, pp. 175, 171, 108.; illustrated from photographs and drawings. Some fading to spines; else a very good set or better in original wrappers in the fine publisher's slipcase.Three-volume set published as a tribute to the great mens' fashion periodical "Apparel Arts", focusing on the business, dress, and sport clothing of the 1930's. Each volume stands alone; the first volume reprints articles from the magazine that deal with contemporary style; Volume 2 focuses on the men's fashion industry, advertising,, and image-making, with illustrated articles, promotions, business plans, marketing suggestions, and advertising from various issues and with interior designs for stores in Art Deco and Moderne styling, display window treatments, etc. Volume 3 reproduces in facsimile the Summer 1934 Resort and Travel Fashions issue. Illustrations by Fellows, Hurd, and others offer an invaluable survey of men's clothing and accessories from the era. With new articles by G. Bruce Boyer, Philip Scranton and Nancy Giges. An invaluable survey of the business of selling and advertising men's clothing and accessories from the era.. First Edition. Paperback. Very Good.