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The Father of Spin: Edward L. Bernays and the Birth of Public Relations
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The Father of Spin: Edward L. Bernays and the Birth of Public Relations Paperback - 2002

by Tye, Larry

  • New

Bernays, a pioneering practitioner of PR, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Photos.

Description

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Details

  • Title The Father of Spin: Edward L. Bernays and the Birth of Public Relations
  • Author Tye, Larry
  • Binding Paperback
  • Edition Reprint
  • Condition New
  • Pages 304
  • Volumes 1
  • Language ENG
  • Publisher ST MARTINS PR 3PL, New York
  • Date 2002-09-01
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • Bookseller's Inventory # ING9780805067897
  • ISBN 9780805067897 / 0805067892
  • Weight 0.8 lbs (0.36 kg)
  • Dimensions 8.4 x 5.4 x 0.9 in (21.34 x 13.72 x 2.29 cm)
  • Library of Congress subjects Bernays, Edward L., Public relations consultants - United States
  • Library of Congress Catalog Number 2001024223
  • Dewey Decimal Code B

Media reviews

Citations

  • New York Times, 09/15/2002, Page 28

About the author

Larry Tye was a long-time journalist for The Boston Globe, where he won numerous awards for his work. He has been a Nieman Fellow at Harvard University and is the author of Home Lands.

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