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Focus Groups as Qualitative Research
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Focus Groups as Qualitative Research Paperback - 1996

by Morgan, David L

  • Used

Description

SAGE Publications, Incorporated. Used - Good. Used book that is in clean, average condition without any missing pages.
Used - Good
NZ$12.62
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Details

  • Title Focus Groups as Qualitative Research
  • Author Morgan, David L
  • Binding Paperback
  • Edition 2nd
  • Condition Used - Good
  • Pages 88
  • Volumes 1
  • Language ENG
  • Publisher SAGE Publications, Incorporated
  • Date 1996-10-23
  • Illustrated Yes
  • Features Bibliography, Illustrated
  • Bookseller's Inventory # 6271290-6
  • ISBN 9780761903437 / 0761903437
  • Weight 0.26 lbs (0.12 kg)
  • Dimensions 8.5 x 5.54 x 0.22 in (21.59 x 14.07 x 0.56 cm)
  • Library of Congress subjects Social sciences - Research - Methodology, Qualitative research
  • Library of Congress Catalog Number 96-25389
  • Dewey Decimal Code 300.723

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From the publisher

The extensively revised edition of the best-selling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines.

Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion, the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.

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