Stock Photo: Cover May Be Different
Focus Groups Supporting Effective Product Developement
by Joe Langford; Deana McDonagh
- Used
- Very Good
- Condition
- Very Good
- ISBN 10
- 0415262089
- ISBN 13
- 9780415262088
- Seller
-
Narashino, Aichi, Japan
Payment Methods Accepted
About This Item
Has one minor stain on one page, otherwise clean. Wears on the cover. Shipping from Japan via registered mail.
The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited.
While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research.
The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited.
While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research.
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Details
- Bookseller
- Wunderkammer Japan (JP)
- Bookseller's Inventory #
- 181030c
- Title
- Focus Groups Supporting Effective Product Developement
- Author
- Joe Langford; Deana McDonagh
- Book Condition
- Used - Very Good
- Quantity Available
- 1
- Binding
- Paperback
- ISBN 10
- 0415262089
- ISBN 13
- 9780415262088
- Publisher
- CRC
- Place of Publication
- London, England
- Date Published
- November 14, 2002
- Bookseller catalogs
- English language books; Business;
Terms of Sale
Wunderkammer Japan
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About the Seller
Wunderkammer Japan
Biblio member since 2013
Narashino, Aichi
About Wunderkammer Japan
Books from Japan, mostly in Japanese, English and Italian.Wunderkammer Japan - Cabinet of curiosities - sells a vast array of rare or hard-to-find objects, including books, musical scores, toys, vintage games, jigsaw puzzles, plastic models, miniatures, items from Japan, CDs, VHSs, et cetera..."Wunderkammer: a place where a collection of curiosities and rarities is exhibited."...and, in our case, is also on sale!