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The Future of Competition : Co-Creating Unique Value with Customers
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The Future of Competition : Co-Creating Unique Value with Customers Hardcover - 2004

by Ramaswamy, Venkat, Prahalad, C. K

  • Used

The authors explore why--in a world of infinite choice, instant gratification, and unbounded opportunities for innovation--companies still can't satisfy customers or sustain growth and profitability.

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Harvard Business Review Press. Used - Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
Used - Very Good
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Citations

  • Business Week, 03/01/2004, Page 22
  • Choice, 07/01/2004, Page 2090
  • Library Journal, 01/05/2004, Page 0

About the author

C. K. Prahalad is the Harvey C. Fruehauf Professor of Business Administration at the University of Michigan Business School and co-author of the landmark best seller, Competing for the Future. His research, for over twenty years, has consistently focused on next practices. Venkat Ramaswamy is the Michael R. and Mary Kay Hallman Fellow of Electronic Business and Professor of Marketing at the University of Michigan Business School. His research focuses on new frontiers in co-creating value.