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The Future of Men: The Rise of the bersexual and What He Means for Marketing
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The Future of Men: The Rise of the bersexual and What He Means for Marketing Today Hardcover - 2005

by Marian Salzman

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About the author

Marian Salzman is one of the world's leading trendspotters and the primary author of "Next: Trends for the Near Future." She is executive vice-president of JWT and was formerly a strategic officer at ad giant Euro RSCG Worldwide and founder and president of BKG Youth. Ira Matathia is a partner in NoFormula, a strategic brand consultancy based in New York and London. Ann O'Reilly is a top creative and strategy executive at Euro RSCG Worldwide. The trio's bestselling business book, "Next: Trends for the Near Future, " was published in twelve languages.