Game-Changing Strategies : How to Create New Market Space in Established Industries by Breaking the Rules Hardcover - 2008
by Markides, Constantinos C
- Used
Description
Details
- Title Game-Changing Strategies : How to Create New Market Space in Established Industries by Breaking the Rules
- Author Markides, Constantinos C
- Binding Hardcover
- Edition First Edition
- Condition Used - Good
- Pages 256
- Volumes 1
- Language ENG
- Publisher Wiley & Sons, Incorporated, John, San Francisco
- Date 2008-05-01
- Features Bibliography, Dust Cover, Index, Price on Product - Canadian, Table of Contents
- Bookseller's Inventory # 6088896-6
- ISBN 9780470276877 / 0470276878
- Weight 0.97 lbs (0.44 kg)
- Dimensions 9.02 x 6.39 x 0.94 in (22.91 x 16.23 x 2.39 cm)
- Library of Congress subjects Creative ability in business, Organizational change
- Library of Congress Catalog Number 2008009622
- Dewey Decimal Code 658.401
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From the publisher
From the jacket flap
Game-Changing Strategies
Companies that develop new radical business models in established industries--and in the process, break the rules of the game in those industries--can enlarge the market and create enormous value for themselves. Just consider companies such as Amazon, Starbucks, IKEA, and Dell.
While everybody agrees with this idea, few seem to appreciate that the majority of new business-model innovations are introduced by newcomers in an industry. Established firms appreciate the need to break the rules as much as start-up firms. They also possess many more resources, skills, and technologies to do so effectively. Yet they continue to allow new firms to take the initiative when it comes to business-model innovation. The question is why?
Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms can not only discover radical new business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model--the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.
The book also examines the incentives that drive established firms to pioneer new radical business models in their industries and describes how they can do it. In addition, it explores the challenge of responding to the invasion of a new business model and examines the various response options available to established companies. Game-Changing Strategies cautions that even though business-model innovation is difficult for established firms, they still must approach it in a proactive manner.
