Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules: 179 Hardback - 2008
by Markides, Constantinos C
- Used
- very good
- Hardcover
Description
Standard delivery: 7 to 40 days
Details
- Title Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules: 179
- Author Markides, Constantinos C
- Binding Hardback
- Edition First Edition
- Condition Used - Very Good
- Pages 256
- Volumes 1
- Language ENG
- Publisher Jossey-Bass, San Francisco
- Date 2008-05-01
- Features Bibliography, Dust Cover, Index, Price on Product - Canadian, Table of Contents
- Bookseller's Inventory # GOR004002439
- ISBN 9780470276877 / 0470276878
- Weight 0.97 lbs (0.44 kg)
- Dimensions 9.02 x 6.39 x 0.94 in (22.91 x 16.23 x 2.39 cm)
- Library of Congress subjects Creative ability in business, Organizational change
- Library of Congress Catalog Number 2008009622
- Dewey Decimal Code 658.401
About World of Books Ltd West Sussex, United Kingdom
In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we're helping charities increase revenue and reduce waste through re-commerce.
If you are not completely satisfied with your purchase for any reason, simply email customerservice@worldofbooks.com and we will quickly resolve any issues you may have. If you have any other queries about your order, please email customerservice@worldofbooks.com. Our goal is to deliver to our customers the best possible service and we hope your experience of dealing with us lives up to our promise. If for whatever reason we fail to meet your expectations then please let us know.
From the publisher
From the jacket flap
Game-Changing Strategies
Companies that develop new radical business models in established industries--and in the process, break the rules of the game in those industries--can enlarge the market and create enormous value for themselves. Just consider companies such as Amazon, Starbucks, IKEA, and Dell.
While everybody agrees with this idea, few seem to appreciate that the majority of new business-model innovations are introduced by newcomers in an industry. Established firms appreciate the need to break the rules as much as start-up firms. They also possess many more resources, skills, and technologies to do so effectively. Yet they continue to allow new firms to take the initiative when it comes to business-model innovation. The question is why?
Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms can not only discover radical new business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model--the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.
The book also examines the incentives that drive established firms to pioneer new radical business models in their industries and describes how they can do it. In addition, it explores the challenge of responding to the invasion of a new business model and examines the various response options available to established companies. Game-Changing Strategies cautions that even though business-model innovation is difficult for established firms, they still must approach it in a proactive manner.
