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Global Advantage on the Internet: From Corporate Connectivity to International
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Global Advantage on the Internet: From Corporate Connectivity to International Competitiveness Paperback - 0000 - 1st Edition

by Cronin, Mary J

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Wiley, 0000-00-00. 1. paperback. Used:Good.
Used:Good
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First line

Every month, thousands of companies are crossing national boundaries for the first time, communicating with customers continents away and selling their products in the global marketplace.

About the author

Mary J. Cronin is Professor of Management in the Information Systems Department at the Carroll School of Management, Boston College.