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The Global Village: Transformations in World Life and Media in the 21st Century

The Global Village: Transformations in World Life and Media in the 21st Century Paperback - 1992

by McLuhan, Marshall; Powers, Bruce R

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Oxford University Press, 1992. Very good paperback. Trade Paperback. Very Good.
Used - Very Good
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First line

All Western scientific models of communication are-like the Shan-non Weaver model-linear, sequential, and logical as a reflection of the late medieval emphasis on the Greek notion of efficient causality.

From the rear cover

The Global Village extends the visionary work Marshall McLuhan first offered in his pioneering book Understanding Media to today's world-wide, integrated electronic network, proposing a detailed conceptual framework in terms by which the technological advances of the past decades may be understood.

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About the author

Marshall McLuhan, who died in 1980, taught at St. Michael's College, the University of Toronto. His books The Gutenberg Galaxy and Understanding Media established his international reputation as a communications theorist and made him one of the most famous and controversial scholars of the 1960s and '70s.
Bruce R. Powers, a longtime friend and collaborator of McLuhan's, is Associate Professor of English and Communication Studies at Niagara University.