Good to Great Why Some Companies Make the Leap... and Others Don’t (English, Jim Collins) by Jim Collins
by Jim Collins
Good to Great Why Some Companies Make the Leap... and Others Don’t (English, Jim Collins)
by Jim Collins
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- Paperback
The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.
But what about a company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?
The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.
- Bookseller Independent bookstores (IN)
- Book Condition New New
- Jacket Condition New
- Quantity Available 1
- Binding Paperback
- ISBN 10 0066620996
- ISBN 13 9780066620992
- Publisher HarperCollins
- Keywords Good to Great
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Good to Great: Why Some Companies Make the Leap...and Others Don't
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