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Greater Good : How Good Marketing Makes for Better Democracy

Greater Good : How Good Marketing Makes for Better Democracy Hardcover - 2007

by John A. Quelch; Katherine E. Jocz

  • Used
  • very good
  • Hardcover

Description

Harvard Business Review Press, 2007. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
Used - Very Good
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Details

  • Title Greater Good : How Good Marketing Makes for Better Democracy
  • Author John A. Quelch; Katherine E. Jocz
  • Binding Hardcover
  • Edition 1ST
  • Condition Used - Very Good
  • Pages 331
  • Volumes 1
  • Language ENG
  • Publisher Harvard Business Review Press, Boston, Massachusetts, U.S.A.
  • Date 2007
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • Bookseller's Inventory # G1422117359I4N00
  • ISBN 9781422117354 / 1422117359
  • Weight 1.49 lbs (0.68 kg)
  • Dimensions 9.5 x 6.5 x 1.22 in (24.13 x 16.51 x 3.10 cm)
  • Library of Congress subjects Democracy, Marketing
  • Library of Congress Catalog Number 2007029812
  • Dewey Decimal Code 658.8

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From the publisher

Includes bibliographical references (p. 279-311) and index

Media reviews

Citations

  • Library Journal, 03/01/2008, Page 90
  • Reference and Research Bk News, 11/01/2008, Page 122

About the author

John A. Quelch is Senior Associate Dean for International Development and Lincoln Filene Professor of Business Administration at Harvard Business School. He also serves as a non-executive director of WPP Group plc, the world's second-largest marketing services company. Katherine Jocz is a Research Associate in the Department of Research and Teaching Support at Harvard Business School.