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Guanxi : Relationship Marketing in a Chinese Context Paperback - 2001 - 1st Edition
by Leung, Thomas K
- Used
- Good
- Paperback
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Details
- Title Guanxi : Relationship Marketing in a Chinese Context
- Author Leung, Thomas K
- Binding Paperback
- Edition number 1st
- Edition 1
- Condition Used - Good
- Pages 244
- Volumes 1
- Language ENG
- Publisher Routledge
- Date July 2001
- Illustrated Yes
- Bookseller's Inventory # 0789012901.G
- ISBN 9780789012906 / 0789012901
- Weight 0.99 lbs (0.45 kg)
- Dimensions 9 x 6 x 0.66 in (22.86 x 15.24 x 1.68 cm)
- Library of Congress subjects Relationship marketing - China
- Library of Congress Catalog Number 00066455
- Dewey Decimal Code 658.812
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First line
Marketing is a system in which people or groups are interrelated, engaged in reaching a shared goal, with a relationship with one another.