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Guanxi : Relationship Marketing in a Chinese Context
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Guanxi : Relationship Marketing in a Chinese Context Paperback - 2001 - 1st Edition

by Leung, Thomas K

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Details

  • Title Guanxi : Relationship Marketing in a Chinese Context
  • Author Leung, Thomas K
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Condition Used - Good
  • Pages 244
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date July 2001
  • Illustrated Yes
  • Bookseller's Inventory # 0789012901.G
  • ISBN 9780789012906 / 0789012901
  • Weight 0.99 lbs (0.45 kg)
  • Dimensions 9 x 6 x 0.66 in (22.86 x 15.24 x 1.68 cm)
  • Library of Congress subjects Relationship marketing - China
  • Library of Congress Catalog Number 00066455
  • Dewey Decimal Code 658.812

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First line

Marketing is a system in which people or groups are interrelated, engaged in reaching a shared goal, with a relationship with one another.

About the author

Kaynak, Erdener; Wong, Y.H.; Leung, Thomas