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Guerrilla P. R. : How You Can Wage an Effective Publicity Campaign... Without

Guerrilla P. R. : How You Can Wage an Effective Publicity Campaign... Without Going Broke Paperback - 1994

by Michael K. Levine

  • Used
  • very good
  • Paperback

Description

HarperCollins Publishers, 1994. Paperback. Very Good. Disclaimer:Dust jacket quality is not guaranteed.
Used - Very Good
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Details

  • Title Guerrilla P. R. : How You Can Wage an Effective Publicity Campaign... Without Going Broke
  • Author Michael K. Levine
  • Binding Paperback
  • Edition First Paperback
  • Condition Used - Very Good
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher HarperCollins Publishers, New York
  • Date 1994
  • Bookseller's Inventory # G0887306640I4N00
  • ISBN 9780887306648 / 0887306640
  • Weight 0.52 lbs (0.24 kg)
  • Dimensions 7.94 x 5.52 x 0.69 in (20.17 x 14.02 x 1.75 cm)
  • Library of Congress Catalog Number 92-53331
  • Dewey Decimal Code 659.2

Summary

The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.

First line

Thirty years ago, Marshall McCluhan, the father of modern commu , wrote the immortal words, "The medium is the message" Today I would amend that to, "The medium is the media" Our civilization is utterly dominated by the force of media.

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