Guerrilla P. R. : How You Can Wage an Effective Publicity Campaign... Without Going Broke Paperback - 1994
by Michael K. Levine
- Used
- very good
- Paperback
Description
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Details
- Title Guerrilla P. R. : How You Can Wage an Effective Publicity Campaign... Without Going Broke
- Author Michael K. Levine
- Binding Paperback
- Edition First Paperback
- Condition Used - Very Good
- Pages 256
- Volumes 1
- Language ENG
- Publisher HarperCollins Publishers, New York
- Date 1994
- Bookseller's Inventory # G0887306640I4N00
- ISBN 9780887306648 / 0887306640
- Weight 0.52 lbs (0.24 kg)
- Dimensions 7.94 x 5.52 x 0.69 in (20.17 x 14.02 x 1.75 cm)
- Library of Congress Catalog Number 92-53331
- Dewey Decimal Code 659.2
Summary
The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.
First line
Thirty years ago, Marshall McCluhan, the father of modern commu , wrote the immortal words, "The medium is the message" Today I would amend that to, "The medium is the media" Our civilization is utterly dominated by the force of media.