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Guerrilla P.R. Soft cover - 1994
by Levine, Michael
- New
- Paperback
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Details
- Title Guerrilla P.R.
- Author Levine, Michael
- Binding Soft cover
- Edition First Paperback
- Condition New
- Pages 256
- Volumes 1
- Language ENG
- Publisher HarperPB, New York
- Date 1994
- Bookseller's Inventory # ABE-1674837092984
- ISBN 9780887306648 / 0887306640
- Weight 0.52 lbs (0.24 kg)
- Dimensions 7.94 x 5.52 x 0.69 in (20.17 x 14.02 x 1.75 cm)
- Library of Congress Catalog Number 92-53331
- Dewey Decimal Code 659.2
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Summary
The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.
First line
Thirty years ago, Marshall McCluhan, the father of modern commu , wrote the immortal words, "The medium is the message" Today I would amend that to, "The medium is the media" Our civilization is utterly dominated by the force of media.