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Guerrilla P.R.
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Guerrilla P.R. Soft cover - 1994

by Levine, Michael

  • New
  • Paperback

Description

HarperPB, 1994. Soft cover. New. STORED NEW PRISTINE CONDITION SANITIZED THEN WRAPPED
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Details

  • Title Guerrilla P.R.
  • Author Levine, Michael
  • Binding Soft cover
  • Edition First Paperback
  • Condition New
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher HarperPB, New York
  • Date 1994
  • Bookseller's Inventory # ABE-1674837092984
  • ISBN 9780887306648 / 0887306640
  • Weight 0.52 lbs (0.24 kg)
  • Dimensions 7.94 x 5.52 x 0.69 in (20.17 x 14.02 x 1.75 cm)
  • Library of Congress Catalog Number 92-53331
  • Dewey Decimal Code 659.2

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Summary

The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.

First line

Thirty years ago, Marshall McCluhan, the father of modern commu , wrote the immortal words, "The medium is the message" Today I would amend that to, "The medium is the media" Our civilization is utterly dominated by the force of media.

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