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The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers Hardcover - 2002
by Boyett, Joseph H
- Used
- Good
- Hardcover
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Details
- Title The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
- Author Boyett, Joseph H
- Binding Hardcover
- Edition First Edition
- Condition Used - Good
- Pages 320
- Volumes 1
- Language ENG
- Publisher John Wiley & Sons, New York, New York, U.S.A.
- Date November 15, 2002
- Illustrated Yes
- Bookseller's Inventory # 0471213772.G
- ISBN 9780471213772 / 0471213772
- Weight 1.08 lbs (0.49 kg)
- Dimensions 9.04 x 6.84 x 0.93 in (22.96 x 17.37 x 2.36 cm)
- Library of Congress subjects Marketing
- Library of Congress Catalog Number 2003535417
- Dewey Decimal Code 380.1
About Bonita California, United States
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Summary
Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range of ideas and practices.