GUTS: 8 LAWS OF BUSINESS FROM ONE OF THE MOST INNOVATIVE BUSINESS LEADERS OF OUR TIME Hardcover - 2003
by ROBERT A. LUTZ
- Used
- very good
Description
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Details
- Title GUTS: 8 LAWS OF BUSINESS FROM ONE OF THE MOST INNOVATIVE BUSINESS LEADERS OF OUR TIME
- Author ROBERT A. LUTZ
- Binding Hardcover
- Edition Revised & Update
- Condition Used - Very Good
- Pages 234
- Volumes 1
- Language ENG
- Publisher John Wiley & Sons, Hoboken, NJ
- Date 2003-09-26
- Illustrated Yes
- Features Dust Cover, Illustrated, Index, Table of Contents
- Bookseller's Inventory # 9780471463221
- ISBN 9780471463221 / 0471463221
- Weight 1.09 lbs (0.49 kg)
- Dimensions 9.3 x 6.32 x 0.94 in (23.62 x 16.05 x 2.39 cm)
- Library of Congress subjects Corporate turnarounds - United States, Automobile industry and trade - United
- Library of Congress Catalog Number 2004268757
- Dewey Decimal Code 338.762
About indianaabooks Indiana, United States
Summary
From the publisher
First line
From the jacket flap
Revised and updated, this is a maverick's primer on the business philosophy that revolutionized Chrysler and is now powering dramatic new product development at General Motors. In it, Lutz reexamines his iconoclastic maxims to see how they have withstood the test of time. With hard evidence, hilarious anecdotes, and his characteristic frankness, the high-flying chairman of GM North America challenges his own contention that businesses should deliberately construct a "schizophrenic" corporate culture that combines rock-solid financial controls with a highly creative, no-holds-barred product development process.
Concluding that his laws have served him well and are generally reliable in any business situation and any industry, he goes on to explain why:
- The customer isn't always right
- The primary purpose of business isn't "to make money"
- When everybody else is doing it, don't
- Too much quality can ruin you
- Financial controls are bad
- Disruptive people are an asset
- Teamwork isn't always good
If Lutz's first seven laws aren't provocative enough for you, wait until you read the new one that he formulated for executives charged with managing mergers and takeovers or rehabilitating failing companies. Suffice it to say, it involves the use of a flamethrower.
Enriched by Lutz's deep store of business wisdom acquired over three-plus decades in the automobile industry, Guts combines a fascinating, behind-the-scenes look at some of the most important events in the industry's history, with an outside-the-box view on the nature of leadership and success. This insightful, unorthodox, and thoroughly enjoyable discourse will change the way you think about product development and marketing, financial management, strategy, and managing people. It will redefine the way you think about success-and make you all the more eager and likely to achieve it.
