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Guts : The Seven Laws of Business That Made Chrysler the World's Hottest Car

Guts : The Seven Laws of Business That Made Chrysler the World's Hottest Car Company Paperback - 1999

by Robert A. Lutz

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  • Paperback

Description

Wiley & Sons, Incorporated, John, 1999. Paperback. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Used - Good
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Summary

"Read it for no other reason than to learn Bob's Seven Immutable Laws of Business. . . . This is vintage Bob-contrarian, thoughtful, and he's really fun to read." --Forbes In this edition of Bob Lutz's bestselling account of the business philosophy with which he revolutionized Chrysler and much of the automotive industry, Lutz reveals his unique brand of creative management. Readers will learn many lessons herein, including why the key to success in any business is maintaining a positive tension between the creative minds and the buttoned-up financial minds, and how to attract, motivate, and strategically deploy each type throughout an organization. This book features a new introduction and an epilogue in which Lutz introduces an eighth law that helps today's business leaders put his famed Seven Immutable Laws of Business into sharper perspective. Robert A. Lutz (Scarsdale, NY) is General Motor's Vice Chairman of Product Developm...

First line

THE FLASH-FLASH-FLASH OF THE CAMERA STROBES WAS NEARLY BLINDING as I rose to my feet, buttoned my jacket (my "incongruous-from-the -beginning" mix of a Swiss-German upbringing coupled with my decade of service in the United States Marine Corps taught me that a gentleman always buttons his suit coat upon standing), and posed for a picture I most certainly did not want to pose for.

About the author

ROBERT A. LUTZ recently retired as vice chairman of Chrysler Corporation. He has held senior management positions in four of the world's top car companies: Ford, General Motors, BMW, and Chrysler. Automotive News calls him "the towering figure in the American automobile industry in the last three decades of this century." He is also known as one of the most colorful and successful business leaders of his generation.