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The Handbook of Brand Management (The Economist Books) Hardcover - 1993
by Arnold, David
- Used
- very good
- Hardcover
A complete resource on managing brand names, the most powerful strategy in marketing. Brand names are now recognized as major corporate assets. Marketing managers must know the best strategies for promoting brand-name products, and under the new tax laws, financial managers will have to learn to put a monetary value on trade names.
Description
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Details
- Title The Handbook of Brand Management (The Economist Books)
- Author Arnold, David
- Binding Hardcover
- Edition 1st Edition
- Condition Used - Very Good
- Pages 288
- Volumes 1
- Language ENG
- Publisher Basic Books, Reading, MA
- Date 1993-03-20
- Illustrated Yes
- Features Bibliography, Illustrated, Index
- Bookseller's Inventory # 10800059
- ISBN 9780201632798 / 0201632799
- Weight 1.2 lbs (0.54 kg)
- Dimensions 9.5 x 6.4 x 1 in (24.13 x 16.26 x 2.54 cm)
- Library of Congress subjects Advertising - Brand name products - United, Brand name products - United States
- Library of Congress Catalog Number 92031025
- Dewey Decimal Code 658.827
Categories
Media reviews
Citations
- Library Journal, 02/15/1993, Page 0