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The Handbook of Brand Management (The Economist Books)
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The Handbook of Brand Management (The Economist Books) Hardcover - 1993

by Arnold, David

  • Used
  • very good
  • Hardcover

A complete resource on managing brand names, the most powerful strategy in marketing. Brand names are now recognized as major corporate assets. Marketing managers must know the best strategies for promoting brand-name products, and under the new tax laws, financial managers will have to learn to put a monetary value on trade names.

Description

Basic Books, 1993-03-20. hardcover. Very Good. 6x0x9. Has moderate shelf and/or corner wear. Great used condition.Over 1,000,000 satisfied customers since 1997! Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders.
Used - Very Good
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Details

  • Title The Handbook of Brand Management (The Economist Books)
  • Author Arnold, David
  • Binding Hardcover
  • Edition 1st Edition
  • Condition Used - Very Good
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher Basic Books, Reading, MA
  • Date 1993-03-20
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • Bookseller's Inventory # 10800059
  • ISBN 9780201632798 / 0201632799
  • Weight 1.2 lbs (0.54 kg)
  • Dimensions 9.5 x 6.4 x 1 in (24.13 x 16.26 x 2.54 cm)
  • Library of Congress subjects Advertising - Brand name products - United, Brand name products - United States
  • Library of Congress Catalog Number 92031025
  • Dewey Decimal Code 658.827

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Citations

  • Library Journal, 02/15/1993, Page 0

About the author

David Arnold, M.B.A., taught marketing and strategic management courses at the Ashbridge Management College, one of the U.K.'s leading business schools. His consulting clients have included Lloyds Bank, ICI Parts, Hoechst, and the Thames Water Authority. He is now a doctoral candidate at the Harvard Business School.