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Handbook of Niche Marketing: Principles and Practice Hardcover - 2005 - 1st Edition
by Weinstein, Art
- Used
- Good
- Hardcover
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Details
- Title Handbook of Niche Marketing: Principles and Practice
- Author Weinstein, Art
- Binding Hardcover
- Edition number 1st
- Edition 1
- Condition Used - Good
- Pages 278
- Volumes 1
- Language ENG
- Publisher Routledge
- Date November 30, 2005
- Illustrated Yes
- Bookseller's Inventory # 0789023296.G
- ISBN 9780789023292 / 0789023296
- Weight 1.1 lbs (0.50 kg)
- Dimensions 8.25 x 5.81 x 0.93 in (20.96 x 14.76 x 2.36 cm)
- Library of Congress subjects Market segmentation
- Library of Congress Catalog Number 2005006261
- Dewey Decimal Code 658.402
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First line
Niche marketing is an approach which has been applied successfully by several companies around the world.