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Handbook of Niche Marketing: Principles and Practice
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Handbook of Niche Marketing: Principles and Practice Hardcover - 2005 - 1st Edition

by Weinstein, Art

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  • Hardcover
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Details

  • Title Handbook of Niche Marketing: Principles and Practice
  • Author Weinstein, Art
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Condition Used - Good
  • Pages 278
  • Volumes 1
  • Language ENG
  • Publisher Routledge
  • Date November 30, 2005
  • Illustrated Yes
  • Bookseller's Inventory # 0789023296.G
  • ISBN 9780789023292 / 0789023296
  • Weight 1.1 lbs (0.50 kg)
  • Dimensions 8.25 x 5.81 x 0.93 in (20.96 x 14.76 x 2.36 cm)
  • Library of Congress subjects Market segmentation
  • Library of Congress Catalog Number 2005006261
  • Dewey Decimal Code 658.402

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First line

Niche marketing is an approach which has been applied successfully by several companies around the world.