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Handbook of Research on Customer Equity in Marketing
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Handbook of Research on Customer Equity in Marketing Hardcover - 2015

by V Kumar, Denish Shahj. Mack Robinson,

  • New
  • Hardcover
  • first

Description

Edward Elgar, 2015. 1. Hardcover. New/New.
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Details

  • Title Handbook of Research on Customer Equity in Marketing
  • Author V Kumar, Denish Shahj. Mack Robinson,
  • Binding Hardcover
  • Edition 1
  • Condition New
  • Pages 505
  • Language ENG
  • Publisher Edward Elgar
  • Date 2015
  • Bookseller's Inventory # AME_9781781004975
  • ISBN 9781781004975

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About the author

Edited by V Kumar, Ph.D. Lenny Distinguished Chair and Regents Professor of Marketing and Denish Shah, Ph.D. Assistant Professor of Marketing and Assistant Director, J. Mack Robinson College of Business, Georgia State University, US