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Harry Potter: The Story of a Global Business Phenomenon

Harry Potter: The Story of a Global Business Phenomenon Hardback - 2008 - 2008th Edition

by Susan Gunelius

  • New
  • Hardcover

Description

Hardback. New. The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.
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Details

  • Title Harry Potter: The Story of a Global Business Phenomenon
  • Author Susan Gunelius
  • Binding Hardback
  • Edition number 2008th
  • Edition 2008
  • Condition New
  • Pages 194
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Date 2008-06-03
  • Features Bibliography, Dust Cover, Index, Table of Contents
  • Bookseller's Inventory # B9780230203235
  • ISBN 9780230203235 / 023020323X
  • Weight 1.07 lbs (0.49 kg)
  • Dimensions 9.46 x 6.42 x 0.71 in (24.03 x 16.31 x 1.80 cm)
  • Library of Congress subjects Branding (Marketing), Potter, Harry (Fictitious character)
  • Library of Congress Catalog Number 2008016412
  • Dewey Decimal Code 658.812

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About the author

SUSAN GUNELIUS is President& CEO of KeySplash Creative, Inc. (www.KeySplashCreative.com), a full-service marketing communications provider. With over 15 years of marketing experience, she spent over a decade of her career developing and executing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Gunelius is the author of several business-related books, and her marketing articles have appeared in numerous publications, including Entrepeneur.com, MSNBC.com, WashingtonPost.com, FoxBusiness.com, and more. Susan also writes several business and marketing blogs, including her blog for women working in the field of business at www.WomenOnBusiness.com and her company blog at www.keysplashcreative.com/category/blog.