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The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most

The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset Hardback - 2012

by Bill Lee

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About the author

Bill Lee is President of Lee Consulting Group. He is also CEO of the Customer Strategy Group, which organizes industry-leading conferences, including the Summit on Customer Engagement, Customer Reference Forum, Summit on Customer Communities, and CAB Exchange Summit. For eight years his organizations have provided educational, research, and consulting services to many of the world's top firms, such as IBM, AT&T, Apple, Microsoft, Wells Fargo, CA Technologies, Dell, Salesforce.com, and others.