The History of Marketing Science Hardcover - 2014
by Winer, Russell S. (Editor)/ Neslin, Scott A. (Editor)
- New
- Hardcover
Description
Standard delivery: 14 to 21 days
Details
- Title The History of Marketing Science
- Author Winer, Russell S. (Editor)/ Neslin, Scott A. (Editor)
- Binding Hardcover
- Edition 1st Edition
- Condition New
- Pages 528
- Volumes 1
- Language ENG
- Publisher World Scientific Pub Co Inc, U.S.A
- Date 2014
- Bookseller's Inventory # x-9814596477
- ISBN 9789814596473 / 9814596477
- Weight 1.92 lbs (0.87 kg)
- Dimensions 9 x 6 x 1.13 in (22.86 x 15.24 x 2.87 cm)
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Themes
- Aspects (Academic): Business Aspects
- Library of Congress Catalog Number 2014009472
- Dewey Decimal Code 381.1
About Revaluation Books Devon, United Kingdom
General bookseller of both fiction and non-fiction.
From the jacket flap
Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.