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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash

How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register Paperback - 2003 - 1st Edition

by Fox, Jeffrey J

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Details

  • Title How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register
  • Author Fox, Jeffrey J
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Condition Used - Good
  • Pages 192
  • Volumes 1
  • Language ENG
  • Publisher Hachette Books, Scranton, Pennsylvania, U.S.A.
  • Date May 21, 2003
  • Illustrated Yes
  • Bookseller's Inventory # GOR012015729
  • ISBN 9780786868247 / 0786868244
  • Weight 0.56 lbs (0.25 kg)
  • Dimensions 7.88 x 5.25 x 0.75 in (20.02 x 13.34 x 1.91 cm)
  • Ages 18 to UP years
  • Grade levels 13 - UP
  • Library of Congress subjects Marketing
  • Library of Congress Catalog Number 2002038889
  • Dewey Decimal Code 380.1

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Summary

HOW TO BECOME A MARKETING SUPERSTAR is an extensive collection of provocative marketing rules. The book will also include unusual and interesting marketing stories. Chapters include:Customers Fire Employees Every DayBeware the Constellation Theory of MarketingMake A Big Splash, Instead of A Lot of Little RipplesAlways Have A President’s PipelineOwn A Market, Not A MillThe Long & Short Definitions of Marketing

First line

Ka-ching! Ka-ching! The worldwide sound of a cash register ringing.

About the author

JEFFREY J. FOX is the founder of Fox & Co., Inc., a premier marketing consulting company, serving over sixty companies in sixty industries. Prior to starting Fox & Co., Mr. Fox. was VP of Marketing and Corporate VP of Loctite Corporation. He was also director of marketing for the wine division of Pillsbury, and held various senior marketing posts at Heublein, Inc, including Director of New Products. Fox is the winner of Sales and Marketing Management magazine's Outstanding Marketer Award; and the National Industrial Distributors Award as the Nation's Best Industrial Marketer. He is the subject of a Harvard Business School case study that is rated one of the top 100 case studies, and is thought to be the most widely taught marketing case in the world. Fox has been a guest lecturer at The Harvard Business School (from which he has an MBA), The Amos Tuck School, The Conference Board, and numerous other organizations. He has been featured in the Wall Street Journal, Business Marketing, and numerous other publications, and he is a member of the Board of Trustees at Trinity College in Hartford, Connecticut. He works in Avon, CT, and lives in New Hampshire.