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How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register Hardcover - 2003 - 1st Edition
by Jeffrey J. Fox
- Used
- very good
- Hardcover
- first
Description
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Details
- Title How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register
- Author Jeffrey J. Fox
- Binding Hardcover
- Edition number 1st
- Edition First Edition
- Condition Used - Very Good
- Pages 192
- Volumes 1
- Language ENG
- Publisher Hyperion, Scranton, Pennsylvania, U.S.A.
- Date 2003-05-21
- Illustrated Yes
- Bookseller's Inventory # 1166120308026
- ISBN 9780786868247 / 0786868244
- Weight 0.56 lbs (0.25 kg)
- Dimensions 7.88 x 5.25 x 0.75 in (20.02 x 13.34 x 1.91 cm)
- Ages 18 to UP years
- Grade levels 13 - UP
- Library of Congress subjects Marketing
- Library of Congress Catalog Number 2002038889
- Dewey Decimal Code 380.1
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Summary
HOW TO BECOME A MARKETING SUPERSTAR is an extensive collection of provocative marketing rules. The book will also include unusual and interesting marketing stories. Chapters include:Customers Fire Employees Every DayBeware the Constellation Theory of MarketingMake A Big Splash, Instead of A Lot of Little RipplesAlways Have A President’s PipelineOwn A Market, Not A MillThe Long & Short Definitions of Marketing
First line
Ka-ching! Ka-ching! The worldwide sound of a cash register ringing.